3. As discussed in class, why do you feel headlines are so important in web content? Provide an example of a headline you clicked on recently (submit the exact headline including a screenshot) and outline in detail why you clicked it. (8 Marks)
Importance of Headlines in Web Content:
Headlines are the most important role in web content as they serve as the first point of engagement between the content and the reader. If you do not have a good headline there is no point of bothering basically, this is what gets all of the clicks. An effective headline captures attention, conveys the essence of the content, and entices the reader to keep on reading. In our class discussions, we've emphasized that a compelling headline can significantly increase click through rates and overall engagement, as it sets the expectation for the value the content provides. (Briscoe, Lecture, Week 6)
Example Headline: "Colleges across the US now offering 'influencer' courses"audacy.com
Source: Audacy (Published: February 25, 2025)audacy.com
Reason for Clicking:This headline piqued my interest due to its relevance for me being a student. So something that highlights current educational trends. The term "'influencer' courses" suggests the integration of social media dynamics into formal education at other schools but specifically in just an influencer class and that only, I clicked this to see how and what they were teaching to see how it is relevant to marketing and advertising.The phrase "across the US" implies it is wide spread and this made me more curious to click on the article and see where they are doing this specifically\
