2. As per the headline in Question #1, was the headline representative of the article? Please explain your reasoning in detail. (4 Marks)

Analysis:

Yes, I think that the headline accurately reflects the content of the article. This article discusses how colleges are partnering with local breweries to create signature craft beers branded with school logos! For example, in the article it talks about how Marquette University collaborated with Milwaukee based brewery Third Space Brewing to launch "Marquette Golden Ale," available at sports events and local stores, with 15% of revenues benefiting the university. This initiative exemplifies innovative marketing strategies that enhance school spirit and generate additional revenue streams, aligning with topics we've explored in our coursework.( https://apnews.com/article/college-sports-signature-brews-2025)