1. Find one (1) headline that you came across recently and thought it was great. Explain why it resonated with you. (6 Marks)

Headline: "College Sports Put a Twist on Team Spirit with Signature Brews at Games and Grocers"​

Source: Associated Press News (Published: February 25, 2025)​

Link: https://apnews.com/article/college-sports-signature-brews-2025

Explanation:

This headline resonated with me specifically because of my age demographic but mainly  due to its approach of enhancing fan engagement in college sports. The phrase "put a twist on team spirit" suggests a novel strategy, while "signature brews at games and grocers" indicates a tangible product that extends the game-day experience beyond the stadium and gets you curious about what they did to change it. This aligns with our class discussions on experiential marketing and brand extension strategies, showcasing how colleges are leveraging unique products to strengthen community ties and generate additional revenue streams.