5. Create a headline for an article about the SCC Advertising Program targeted to local graduating high school students. Provide an overview of the elements missing in the instructions required for this task and explain the headline you created. (6 Marks)

Proposed Headline: "Jumpstart Your Creative Career with SCC's Advertising Program: Tailored for Future Innovators"​

Missing Elements in Instructions:

• Target Audience Specification: While the instructions mention local graduating high school students, additional demographic details (e.g., interests, academic backgrounds) could help tailor the headline more effectively.
• Program Highlights: Information on unique features of the SCC Advertising Program (e.g., hands-on projects, industry partnerships) would enable the creation of a more compelling headline.
• Desired Tone and Style: Guidance on whether the headline should be formal, informal, inspirational, or straightforward would ensure alignment with the institution's branding.

Explanation of the Headline:

• "Jumpstart Your Creative Career": This phrase appeals to students eager to begin their professional journeys, emphasizing immediate engagement and action.
• "SCC's Advertising Program": Clearly identifies the program, ensuring the audience knows what is being offered.
• "Tailored for Future Innovators": Positions the program as forward-thinking and customized to nurture innovative minds, aligning with the aspirations of prospective students.